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About Us

Wisconsin Bedding Co. is the place to help you rest easy.     Wisconsin Bedding Co, established in 1929, is a family-owned, very small, independent mattress factory.  Having been in business for over 89 years, Wisconsin Bedding Co. must be doing something right.  Wisconsin Bedding Co. is currently run by Dan Frank and his brother Ken.  We have manufactured and designed mattresses from a very young age.  Both know the interior construction and padding of a mattress well; they offer four different padding levels.  Their knowledge allows them to offer suggestions and options for arthritis, back problems, and other issues that impede a restful night’s sleep.

You use your bed more than any other piece of furniture in your house; therefore, it gets a lot of wear and tear over the years.  Jesse, Dan, Ken, Ryan, and Troy want to help you make the best decision for this very important purchase; therefore, they will give you all the information you need to make the best choice.  Wisconsin Bedding Co. carries one of the largest selections in Dane County of mattresses by Sealy Corp., Stearns & Foster, and Therapedic.  They also sell four lines of children’s furniture and a large selection of adjustable bases.  Wisconsin Bedding Co. has been awarded the Star of Madison Winner for #1 Mattress Retailer for six years in a row.

The Franks sell all their goods factory-direct every day; they don’t ‘play the mark-up, mark-down game’.  Not only will you get pressure-free sales when you purchase from Wisconsin Bedding Co.; but, you also get free delivery, setup of your new bed, and removal of your old bed anywhere within the boundaries of Dane County.

Established in 1929 by Lester Mylrea and Phil Frank, Wisconsin Bedding Co. was founded during the Great Depression and operated as a mattress repair and rebuilding business.  Back then, there were not the strict regulations on mattresses as there are today; and, with many people out of work, people chose to repair their broken and torn mattresses instead of buying new.  Today, Wisconsin Bedding Co. designs strictly new box springs and mattresses in standard as well as odd sizes.

In 1981, Dan and Ken bought the business from their father, Phil Frank.  Come to Wisconsin Bedding Co. and get our everyday low prices if you don’t like the game that the big box stores play; DO NOT believe in 50-60 percent off sale prices at the big furniture stores!

Beds, Box Springs, Mattresses & More:


  • Twin, Full, Queen & King Beds
  • Electric adjustable bases
  • Bunk beds
  • Loft beds
  • Captains beds
  • Trundle beds
  • Day beds
  • Wrought-iron headboards & footboards
  • Standard mattresses and box springs
  • Custom and odd-sized mattresses and box springs


Getting a good night’s sleep is very important and one of the best ways to ensure you get the proper rest each night is with a Sealy Posturepedic mattress.  It is more critical than ever to have a comfortable mattress to sleep on whenever possible when dealing with long hours at work and all the stress that comes with everyday life.  Sealy Posturepedic mattresses come in three types – firm, cushion firm, or plush.

Stearns & Foster mattresses are built by certified craftsmen and held to the highest standards. Only the finest materials are used in their construction. Stearns & Foster mattress sets off long-lasting quality in a range of sleep comfort preferences.


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